Top Pool Organizations to Join

The highly competitive pool construction industry demands that companies do everything possible to stand out from the crowd. One powerful way to accomplish this is through affiliation with well-regarded national and international industry organizations. 

This not only makes companies of all sizes more credible, it also gives them access to a wealth of valuable resources, ensures they are part of a potent network, and invariably provides some marketing benefits as well. 

In this article, we explore why joining top pool industry organizations can significantly benefit your business and highlight three essential groups to consider: the Pool & Hot Tub Alliance (PHTA), the Swimming Pool and Allied Trades Association (SPATA), and the Master Pools Guild (MPG).

Why You Should Join a Pool Organization

Professional Development

Becoming part of a pool industry organization gives your company access to a level of resources that is unmatched. Those resources include a vast array of educational materials and certifications that help you keep up with the latest in our industry—from techniques and technologies to the changes in our standards that are sometimes too easy to overlook. 

The professional credibility you gain through the resources and certifications of a pool industry organization makes you a more reliable choice to potential clients.

Networking Opportunities

Joining an industry organization offers one of the best chances to network with other professionals in your field. Those connections can often lead to referrals, collaborations, and partnerships that might serve as the bedrock for your business’s growth. 

Whether you’re going to your industry’s main event of the year, attending some sort of workshop, or just dropping by a local chapter meeting, the relationships you build with these organizations can pay off in spades down the road.

Marketing and Visibility

Joining an acknowledged pool industry organization instantly elevates your company’s standing in the pool-building world. Having the organization’s logo on your website, marketing materials, and business cards serves as a stamp of approval and adds to the quality badge your company wears. 

With many organizations offering member directories, your company can find itself much more visible to potential clients when listed among trusted pool builders.

Industry Updates and Advocacy

To remain competitive, it is essential to keep up with the pool industry’s latest trends, regulations, and best practices. 

Oftentimes, pool industry organizations lead the charge in shaping beneficial policies and standards for the industry, and they keep us well-informed in the process. When you become a member of those organizations that serve your interests, the regular updates they provide are an invaluable service in and of itself.

Reputation and Trust

In an industry where reputation is paramount, organizational affiliation with a respectable coalition can go a long way in boosting your pool-building company’s image. 

Being associated with a well-respected industry group is bound to instill a greater level of trust in potential clients, since such a relationship can be interpreted to mean that you are committed to the industry and that you adhere to the group’s high standards.

Top Pool Organizations to Make Your Company Stand Out

Pool & Hot Tub Alliance (PHTA)

The Pool & Hot Tub Alliance (PHTA) is one of the most prominent organizations in the pool and spa industry. Established as a result of the merger between the Association of Pool & Spa Professionals (APSP) and the National Swimming Pool Foundation (NSPF), PHTA serves as a leading voice for the industry. 

PHTA offers a wide range of benefits, including industry certifications, educational resources, advocacy, and networking opportunities. Joining PHTA can enhance your professional reputation, provide you with the latest industry updates, and connect you with a vast network of industry professionals.

Swimming Pool and Allied Trades Association (SPATA)

Founded in 1961, SPATA is the UK’s Swimming Pool and Allied Trades Association and is an organization that enjoys considerable respect and serves pool builders and suppliers in that part of Europe. It sets the UK benchmark for quality and safety—well beyond what a casual inspection would reveal—for the swimming pool industry. SPATA member companies really know what they are doing; thus, using a SPATA member company is a safe bet.

Master Pools Guild (MPG)

The Master Pools Guild (MPG) is a selective association of the world’s best luxury pool builders. Known for its commitment to innovation, craftsmanship, and quality, the Guild offers its members the opportunity to associate with a top-tier group of industry professionals. 

A company’s membership in the Master Pools Guild signals to potential clients that they can be trusted to deliver an extraordinary pool, fountain, or similar water feature. When considering such a purchase, a client certainly will feel more comfortable working with a company that has the appearance of a “top-tier” outfit.

Conclusion

Joining a pool industry organization is more than just a membership; it’s an investment in your company’s future. Whether it’s through professional development, networking, marketing, or staying informed about industry changes, the benefits are substantial. 

By aligning your business with top organizations like PHTA, SPATA, and MPG, you can elevate your company’s reputation, enhance your skills, and position yourself as a leader in the pool industry. Don’t miss out on these opportunities—consider joining today and watch your business thrive.